Welcome to PLAY ? an urban hotel for explorers, restless travelers and out-of-the-box adventurers.
The unusual experiences that await you here cannot be found in any travel manual.

Enjoy unique, exciting apartments, designed for comfort and pleasure. Start your morning with room-service reiki, rather than a breakfast buffet. Forget shopping,
find your peace during rooftop yoga,or exchange the evening tour guides for a night of escape rooms, and Michelin-star Israeli cuisine.
Let yourself soak in the limitless variety of local, authentic sights, sounds, and personalities from one of the most dynamic and joyful metropolises in the world.

Start the evening or close out the day in front of the glittering Tel Aviv skyline.
The PLAYGROUND bar is located on the top floor, offering fresh and seasonal dishes, alongside a beverage menu featuring rare and exotic finds from around the world.

GROUND BAR is the essence of the Tel Aviv experience: fresh, exciting drinks from all over the world combine with a relaxed atmosphere and good, local company. At the GROUND BAR, the bartenders will welcome you like an old friend, mix you your favourite cocktail, serve award-winning wines, and, if you wish, offer you a well-paired tasting menu.

Expecting a quit lounge and tie-dyed representatives? not here. The lounge, like all parts of the hotel, was created to surprise: Light refreshments and a glass of wine await you upon arrival, comfortable armchairs will invite you to sink deep and forget about everything and if you look outside, you will see your new friends, in a bustling piazza.

The gym is your new playground. Let's accumulate new energies for the next day! Run for your daily workout at the hotel's gym. The gym is equipped with the latest and most advanced equipment, from running equipment, bicycles and power to weights and complementary accessories.
Opening hours - 24/7 with the room card and conditional on signing a health declaration
Located in building P second floor


  • Roof top Bar
  • Ground floor Bar
  • Business Lounge
  • Gym

Room Descriptions

ROOM SIZE: 15-19 M²
Here you will find everything you need to disconnect and recharge: a soft and inviting queen-sized bed where you can rest before your next meeting (or after a night of fun), a fully equipped bathroom, coffee set, and, of course, an incredible view of the electrifying city of Tel Aviv.

ROOM SIZE: 17-25 M²
On the outside, the hustle and bustle of the city await you, but inside, feel at home.
The rooms come with a double bed, a fully equipped coffee set, shower, delightful toiletries, and a fast and exciting urban view just outside your window.

ROOM SIZE: 25-40 M²
LOFT rooms are decorated in a New York style, where you will find all the comforts of a boutique hotel, wrapped in a sophisticated loft apartment.
These rooms boast a large double bed, huge towels, well-equipped coffee set, delightful toiletries and glass walls that draw the energy from the city into the privacy of your own home.

ROOM SIZE: 25-40 M²
Designed for the minimalist but adventurous traveler, the gallery rooms are unconventional, comfortable apartments.
These spaces are divided into 2 floors: on the loft floor - a double bed, and on the first floor, a cozy pullout sofa bed, refrigerator and coffee set, and in the background - the most stunning decor in the world.

Looking for a place for an unforgettable friend's night out? Or perhaps a totally new kind of family vacation experience? The gallery suite is optimal for 2 couples or a family and is designed as a small apartment with 2 floors.
The upper floor features a private gallery that opens out to the bustling landscape of the city, while the ground floor serves as a cozy space for relaxing.
The suite has 2 double beds, an upgraded coffee set, refrigerator, sweet surprises, sumptuous bath products, slippers and bathrobes, plus additional room services and reserved parking.

Play location map

Our location maps are intended as a helpful guide but are by no means definitive.

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